The Price Advantage Workbook: Step-by-Step Exercises and Tests to Help You Master i The Price Advantage/i (Wiley Finance)
By Michael V. Marn, Eric V. Roegner, Craig C. Zawada,
Publisher: Wiley
Number Of Pages: 114
Publication Date: 2004-11-08
Sales Rank: 332406
ISBN / ASIN: 0471466700
EAN: 9780471466703
Binding: Paperback
Manufacturer: Wiley
Studio: Wiley
Average Rating: 4.5
Total Reviews: 9
Book Description:
Pricing—for any company in any industry—is far and away the most sensitive profit lever available. Still, few companies or managers execute pricing well, and most regularly miss valuable opportunities.
Whether testing the techniques and knowledge gained from reading The Price Advantage or supplementing personal knowledge in the field, this companion workbook is essential.
The Price Advantage Workbook is a comprehensive and insightful self-study guide that eases the understanding of the three levels of pricing from the broad industry view through product/market strategy to day-by-day transaction management. Hard-hitting questions demonstrate why superb pricing strategy is critical for business success and profitability and explain state-of-the-art approaches to analyzing and improving pricing for any product or service.
With a focus on translating pricing theory into real improvements and bottom-line performance, this workbook will help you improve your understanding of pricing concepts and strategy and give you a competitive advantage in any economy.
Download Description:
The Price Advantage Workbookis a comprehensive and insightful book that facilitates the understanding of transaction pricing and strategy, which is discussed in the actual text. Real-world examples and hard-hitting questions demonstrate why transaction pricing is critical to corporate success and profitability, and explains state-of-the-art approaches to analyzing and improving competitive pricing strategy for any product or service.
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