Commonsense Direct & Digital Marketing

Commonsense Direct & Digital Marketing
By Drayton Bird

Publisher: Kogan Page
Number Of Pages: 434
Publication Date: 2007-07-01
Sales Rank: 408475
ISBN / ASIN: 0749447605
EAN: 9780749447601
Binding: Paperback
Manufacturer: Kogan Page
Studio: Kogan Page
Average Rating: 5
Total Reviews: 4

Book Description:

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

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